💡 Key insight: In Van Finder searches, buyers don’t start with a model name. They start with a use case, then narrow by size and configuration. Dealers can win by reflecting that order in listing titles, photos, and the first 2–3 lines of description.
Below is a percentage breakdown of what users selected in the OnlyVans Van Finder tool. It shows the intent categories people chose (Step 1), the size band they preferred (Step 2), and which “size-related” configuration options mattered most (also Step 2).
This isn’t a survey. It’s based on real filter behaviour — what buyers actively selected while narrowing down options. Treat it as a directional snapshot to guide how you present stock online.
Step 1: Use case drives the first decision
The top intent was City use (34.0%). After that, demand spreads across several meaningful clusters: Camper (14.9%), Electric (14.9%), Trades (12.8%), and Towing (12.8%).
Dealer action: Put the use case in the first line. For example: “City delivery-ready”, “Camper conversion candidate”, “Tow-ready”, “Ideal for trades”. Buyers filter by outcome first.
Step 2: Size preference (Small vs Medium vs Large)
Size demand concentrates heavily in the middle of the market: Medium (42.9%) leads, followed by Small (33.9%), then Large (23.2%).
What this means: Small + Medium account for 76.8% of size preference. If your stock includes these, give them priority in visibility (hero placements, “Featured”, and stronger photo sets).
Step 2: “Size-related” configuration filters (what buyers ticked)
After choosing a size band, buyers also used configuration filters to define usability. In this dataset, the most selected options were Crew Cab (46.2%), Long Wheelbase (38.5%), and High Roof (15.3%).
Dealer action: If a van has Crew Cab or LWB, mention it early and show it visually (rear seating, load length, side profile). Don’t bury it in paragraph 3. Buyers use these filters to eliminate options fast.
Practical checklist for dealers (based on the snapshot)
- ✓ Lead with a use case in the headline (City / Camper / Electric / Trades / Towing).
- ✓ Put the size band early (Small / Medium / Large) so buyers instantly self-qualify.
- ✓ Surface Crew Cab / LWB / High Roof in the first lines and the photo set.
- ✓ Write for filtering: short specs + outcomes, not long generic paragraphs.
Conclusion
The 2025 Van Finder snapshot suggests a clear order in buyer behaviour: use case first, then size, then configuration. The biggest single intent cluster is City (34.0%). On size, Medium (42.9%) leads, and Small + Medium (76.8%) dominate overall. On configuration, Crew Cab (46.2%) and Long Wheelbase (38.5%) matter most in this dataset.
Bottom line for dealers: Present stock the way buyers filter. Lead with use case, make size obvious, and surface Crew Cab / LWB / High Roof early. That reduces mismatched enquiries and increases the chance the right buyer sticks with your listing.